The Challenge
ADP Research Institute produces rigorous workforce data, but dense reports and technical language created a "Cognitive Barrier." For the audience, the experience was overwhelming, making it difficult to interpret relevance or extract value. The research risked being misunderstood or ignored, preventing the mission "to benefit the modern workforce" from reaching its potential.
Experience Goals
Approach
This was not a surface-level refresh; it was an intervention in how information is processed and remembered. We applied a Psychology-Led Strategy, prioritizing structure over decoration to guide attention and support comprehension. By focusing on "Choice Architecture" within the reports, we ensured non-technical audiences could navigate complex insights without fatigue.
Key Experience Decisions
Data for Understanding, Not Spectacle
Visualizations were restrained and insight-led. Instead of showcasing complexity, charts were designed to surface "The Big Idea" quickly, allowing for immediate comprehension.
Strategic Hierarchy to Reduce Friction
We used strong visual anchors to allow for scanning and "layering" of information. This allowed users to orient themselves and choose where to dive deeper, preventing data overwhelm.
Consistent Systems to Anchor Trust
A cohesive visual system across all reports and digital touchpoints reinforced credibility. This consistency made the institute feel reliable, authoritative, and distinct.
Bridging the Perception Gap
The identity was designed to balance ADPri’s independence with ADP’s legacy. This ensured the institute could stand as a credible research body while still leveraging the trust of the parent brand.
Outcome
Contact
Have a project in mind?
We collaborate with teams and individuals to solve meaningful problems and build thoughtful, human-centered experiences and brands. If you’d like to explore an idea or start a conversation, feel free to get in touch.
hello@fruitlabstudio.com